We’ve seen GE effectively use a NASA rover and KITT from Knight Rider to discuss jet engines and locomotives. These commercials are part of the brand’s Brilliant Machines advertising campaign launched in 2012. Again using 1980’s nostalgia, the company is promoting their turbine hardware and software using imagery from the Back to the Future movies. The new spot is called “The Future is Now” and features a flying DeLorean and the voice of actor Michael J. Fox.