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We’ve seen GE effectively use a NASA rover and KITT from Knight Rider to discuss jet engines and locomotives. These commercials are part of the brand’s Brilliant Machines advertising campaign launched in 2012. Again using 1980’s nostalgia, the company is promoting their turbine hardware and software using imagery from the Back to the Future movies. The new spot is called “The Future is Now” and features a flying DeLorean and the voice of actor Michael J. Fox.
What if I told you that two mega fast food chains proposed a marketing campaign to bring awareness to the International Day of Peace? Would you support the idea, would you criticize their business practices, would you consider purchasing their product?
There is a fantastic blog post titled “Why Make an Iron Man Suit? A 16-Year Old Artist’s Story…” over at the website for the Stan Winston School of Character Arts. In the post, Jackson Leverman describes in great detail the process of pepakura and sculpting a suit for himself. Jackson originally planned to build a Halo suit but changed his mind after seeing an Iron Man 2 trailer.